Managing your product's reputation: responding to reviews, handling fakes, and building trust.
Start with the pillar guide: Managing Your Reputation
Trustpilot, G2, Capterra, and Google all have a flag button, and all four refuse to referee whether a review is true. Here is what each one accepts, whether the review stays online while they look, how long it takes, and the FTC rule that makes aggressive disputing a legal risk.
Search "reputation management" and you get agencies selling monitoring retainers. For a software product the job breaks into four layers with very different price tags, from a $0 structured-data fix to G2 at $299/mo in year one. Here is what each layer costs and what it actually repairs.
Millions of fake reviews are removed by major platforms every year, and buyers have noticed. How the open-review model broke, what it costs honest businesses, and why verification is the structural fix.
Prospects read your replies to bad reviews more carefully than the reviews themselves. A response framework, five copy-paste templates for common situations, and the mistakes that make things worse.
