Loading…
G2 Alternative
The Best G2 Alternative in 2026
The enterprise software marketplace where you pay to compete on your own profile. TheWebRatings takes a different approach: verified reviews collected inside your app, published on a public trust page with review schema. Free to start.
The short version
G2: Free basic profile; the Starter plan is $299/mo in year one and rises to $599/mo from year two, while Professional and Enterprise are quoted by sales. TheWebRatings collects verified reviews from real users inside your app and publishes them on an independent trust page with review schema. Free plan with unlimited verified reviews; Pro is $19/mo (pricing checked 2026-07-22).
Why teams look for a G2 alternative
- The free profile is limited. Competitors' ads can appear on your own listing unless you pay.
- The entry Starter plan is $299/mo in year one and doubles to $599/mo from year two; Professional and Enterprise are quoted by sales.
- Reviews are often incentivized with gift cards, which skews sentiment and volume toward whoever spends most on campaigns.
- Category rankings favor vendors with big review-generation budgets, not necessarily better products.
- Aimed at B2B enterprise software buyers; indie SaaS and consumer web apps get little visibility.
- You don't control collection. Reviews come from off-site campaigns, LinkedIn verification, and G2's own traffic.
TheWebRatings vs G2: feature comparison
| Feature | TheWebRatings | G2 |
|---|---|---|
| Verified reviewers (email OTP) | ✓ | LinkedIn-based |
| In-app review collection | ✓ | ✗ |
| Public trust page | ✓ | ✓ |
| Review schema / Google stars | ✓ | On g2.com only |
| Display widgets for your site | ✓ Pro | Paid |
| Reply to reviews | ✓ Pro | ✓ |
| Dispute / flag reviews | ✓ Pro | Limited |
| Starting price | Free, Pro $19/mo | Free profile; Starter $299/mo |
Want the full head-to-head? Read the TWR vs G2 comparison →
Pricing: G2 vs TheWebRatings
| G2 plan | Price | Notes |
|---|---|---|
| Free | $0 | Basic profile, standard seller page |
| Starter | $299/mo or $2,999/yr | Year-one price; rises to $599/mo or $6,000/yr from year two |
| Professional | Contact sales | |
| Enterprise | Contact sales |
TheWebRatings
- Free: $0. 1 website, unlimited verified reviews, public trust page, collection widget
- Pro: $19/mo or $190/yr. Replies, display widgets, disputes, branding removal, analytics, up to 5 websites
Pricing checked July 22, 2026 (source).
What you get with TheWebRatings
- No pay-to-play: your public trust page is yours, with no competitor ads on it.
- Reviews are collected in-app from verified users, not incentivized with gift cards.
- Review schema on your public page makes you eligible for Google stars, while G2 keeps that authority for g2.com.
- Free plan is genuinely useful; Pro is $19/mo, not an enterprise contract.
- Works for any web app, from indie tools to enterprise software.
Switching from G2 in three steps
- Install the TWR widget: one script tag in your app, and verified reviews start accruing immediately.
- Run both side by side: keep your G2 presence while your trust page fills up. Nothing breaks on day one.
- Shift your badges and links once the trust page carries weight, pointing your site and email signatures at it.
Ready to leave G2 behind?
Verified in-app reviews, a public trust page, and Google star eligibility. Free for one website.
Frequently asked questions
G2 offers a free basic profile, but the useful features (profile customization, removing competitor ads, review campaigns) start with the Starter plan at $299/mo in year one, rising to $599/mo from year two; Professional and Enterprise are quoted by sales (checked July 2026). TheWebRatings' free plan includes unlimited verified reviews and a public trust page.
TheWebRatings is a strong G2 alternative for small and mid-size SaaS. Instead of running gift-card review campaigns, you collect verified reviews inside your app, and your public page carries review schema so you can earn Google star ratings, for free or $19/mo on Pro.
No. The review schema on G2 pages benefits g2.com's own search listings, not your site. TheWebRatings publishes your reviews with AggregateRating schema on a public profile tied to your product, making your listing eligible for stars in Google results.
G2 verifies reviewers mostly through LinkedIn or work email, but reviews are frequently incentivized with gift cards through vendor campaigns. TheWebRatings verifies every reviewer with an email OTP at the moment they review inside your app, with no incentive layer.
Yes. Many teams keep a free G2 profile for enterprise buyers who search there, while using TheWebRatings as their primary review engine, collecting verified in-app reviews continuously and earning Google stars from their own public trust page.