Is G2 free for vendors?

G2 offers a free basic profile, but the useful features (profile customization, removing competitor ads, review campaigns) start with the Starter plan at $299/mo in year one, rising to $599/mo from year two; Professional and Enterprise are quoted by sales (checked July 2026). TheWebRatings' free plan includes unlimited verified reviews and a public trust page.

What is a good G2 alternative for small SaaS companies?

TheWebRatings is a strong G2 alternative for small and mid-size SaaS. Instead of running gift-card review campaigns, you collect verified reviews inside your app, and your public page carries review schema so you can earn Google star ratings, for free or $19/mo on Pro.

Do G2 reviews give my site star ratings in Google?

No. The review schema on G2 pages benefits g2.com's own search listings, not your site. TheWebRatings publishes your reviews with AggregateRating schema on a public profile tied to your product, making your listing eligible for stars in Google results.

Head-to-head

TheWebRatings vs G2

The enterprise software marketplace where you pay to compete on your own profile. Here is how the two platforms actually compare, including where G2 is the better pick.

The short version

G2: Free basic profile; the Starter plan is $299/mo in year one and rises to $599/mo from year two, while Professional and Enterprise are quoted by sales. TheWebRatings collects verified reviews from real users inside your app and publishes them on an independent trust page with review schema. Free plan with unlimited verified reviews; Pro is $19/mo (pricing checked 2026-07-22).

Feature-by-feature

Feature	TheWebRatings	G2
Verified reviewers (email OTP)	✓	LinkedIn-based
In-app review collection	✓	✗
Public trust page	✓	✓
Review schema / Google stars	✓	On g2.com only
Display widgets for your site	✓ Pro	Paid
Reply to reviews	✓ Pro	✓
Dispute / flag reviews	✓ Pro	Limited
Starting price	Free, Pro $19/mo	Free profile; Starter $299/mo

How reviews get made on G2 versus TheWebRatings: G2's collection model compared with TheWebRatings' in-app collection with email OTP verification, published on an independent trust page with review schema.

Pricing

G2 plan	Price	Notes
Free	$0	Basic profile, standard seller page
Starter	$299/mo or $2,999/yr	Year-one price; rises to $599/mo or $6,000/yr from year two
Professional	Contact sales
Enterprise	Contact sales

TheWebRatings

Free: $0. 1 website, unlimited verified reviews, public trust page, collection widget
Pro: $19/mo or $190/yr. Replies, display widgets, disputes, branding removal, analytics, up to 5 websites

Pricing checked July 22, 2026 (source).

Year-one cost comparison between G2 and TheWebRatings, built from pricing checked 2026-07-22: TheWebRatings starts at $0 on the free plan with Pro at $19/mo or $190/yr.

The honest verdict

Choose G2 if…

You sell to enterprise buyers who shortlist software on G2 grids.
You have budget for G2's marketing solutions and review campaigns.
Analyst-style category placement matters in your sales cycle.

Choose TheWebRatings if…

You're an indie or SMB SaaS that can't justify enterprise marketing spend.
You want review schema benefiting your own search results, not g2.com's.
You want verified, non-incentivized reviews collected inside your product.

Trying TheWebRatings alongside G2

You do not have to pick a lane on day one. Install the widget, let verified reviews accrue in parallel, and decide with data.

Three-step flow for moving from G2 to TheWebRatings: install the widget, run both platforms in parallel, then shift badges and links to the trust page.

Try the verified-review approach

One widget, verified reviewers, a public trust page. Free for one website.

Get started free See pricing

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