Offen

What is Offen?

Offen is an open-source web analytics platform designed as a privacy-first alternative to traditional analytics tools. It enables website owners to gather valuable insights about user behavior while giving users complete transparency and control over their data. The platform distinguishes itself through several core features: all user data is encrypted end-to-end, making data breaches impossible for analytics providers to exploit. Users must actively opt in before any data collection occurs, and they have full access to view their own data at any time. Offen operates without third-party trackers or advertising networks, using only first-party cookies and complying with GDPR requirements out of the box. Offen is self-hosted, meaning organizations deploy it on their own infrastructure rather than relying on external services. This approach provides greater control and eliminates concerns about data being sent to third parties. The entire codebase is available as open source under the Apache 2.0 license, with no licensing fees or hidden costs. The tool is suitable for website owners and organizations seeking web analytics capabilities without compromising user privacy or regulatory compliance. It serves those prioritizing transparency and user trust alongside measurable business insights.