Loops

What is Loops?

Loops is an open source email marketing platform designed specifically for SaaS companies. It provides tools for creating, sending, and tracking email campaigns with a focus on modern development practices and ease of use. The platform enables users to build and manage email marketing workflows without requiring extensive technical expertise. Loops handles the core functions of email campaign management, including campaign creation, distribution, and performance tracking to help teams understand how their emails are performing. Loops is particularly suited for SaaS teams and startups that need straightforward email marketing capabilities integrated into their operations. As an open source solution, it allows organizations to self-host the platform and customize it according to their specific needs. The product positions itself as an alternative to traditional email marketing platforms by focusing on the specific workflows and requirements of modern software companies. By being open source, Loops enables developers and technical teams to review the codebase, contribute improvements, and avoid vendor lock-in associated with proprietary email marketing services. For teams evaluating email marketing solutions, Loops offers a transparent, self-hosted option that can be deployed within existing infrastructure while providing essential campaign management and analytics features.