Frase

What is Frase?

Frase is an AI-powered SEO content optimization platform designed to help teams research, create, and manage content for search visibility. The tool automates market research by analyzing competitor content and search intent, then generates optimized content briefs and full articles tailored to rank across Google, ChatGPT, and Perplexity. The platform serves content teams, digital marketers, and SEO professionals who need to scale content production while maintaining search optimization. Users can input target keywords and topics, and Frase provides data-driven recommendations for content structure, keyword placement, and competitive positioning. Key features include content generation with SEO optimization, SERP analysis to understand ranking factors, visibility tracking across multiple search engines and AI platforms, and workflow automation for content teams. The tool integrates research and writing into a single platform, reducing the time teams spend switching between separate applications. Frase operates as an agentic SEO platform, meaning it can autonomously handle aspects of content strategy and optimization. The solution is available as open source, making it accessible to teams with varying budget requirements. It targets organizations ranging from small content studios to larger marketing departments seeking to improve search performance and content efficiency.