Dub

What is Dub?

Dub is an open-source link attribution platform designed for managing short links, tracking conversions, and operating affiliate programs. The platform enables users to create, customize, and monitor shortened URLs while gathering detailed analytics on link performance and user behavior. The platform serves businesses and marketers who need to track traffic sources and measure campaign effectiveness across multiple channels. It is particularly useful for teams running affiliate programs, managing marketing campaigns, or distributing content across various platforms where link attribution matters. Key functionality includes short link creation and management, conversion tracking capabilities, and built-in affiliate program tools. Users can monitor click-through rates, geographic data, and referral sources to understand how traffic converts. The platform supports custom domains, allowing organizations to maintain brand consistency in their shared links. As an open-source solution, Dub offers transparency and flexibility for users who want to self-host or modify the codebase. This approach differentiates it from closed-source competitors and appeals to organizations with specific customization needs or data privacy requirements. Dub integrates with various platforms and services to streamline workflow and data collection. The tool is accessible via its web interface at dub.co, making it straightforward for teams to set up campaigns and review analytics without extensive technical setup.